What do you know about what you do every day? Do you know how much energy you exert into routine activities? Do you set goals to enhance these activities? Most of us don’t realize how sedentary our lives are, but Nike now gives us the opportunity to be in the know with the Nike+ Fuelband. This device measures your daily activity and then translates it into NikeFuel. You can track any type of physical activity, routine or otherwise, through the band or your smart phone, set daily goals, and simply become more knowledgeable about your activity.
Why? “Because the key to doing more, is knowing more”.
To spread word about this concept, Nike asked Casey Neistat, a New York filmmaker, to make a video about what it means to make it count. The video begins with Casey unboxing the Nike+ Fuelband. He takes the budget allotted to him from Nike and blows it travelling the world with his friend for ten days.
From Paris to Cairo, from Johannesburg to Rome, the video shows Casey fully active in whatever environment he endures. Throughout the shots, the video flashes inspirational quotes from legends past about life, encouragement, and taking risks in order to reap rewards. After all, you only live once.
What risks are you willing to take to #makeitcount? Tell us in the comments section below.